8 Different Marketing Plugins You Can Use with WooCommerce

The e-commerce sector is growing increasingly. Many companies are present in the e-commerce sector through both marketplaces and their own sites. Today, a company that wants to establish an e-commerce infrastructure will initially be faced with an infrastructure cost. While companies with no budget problems have their own custom software prepared, companies that do not have a sufficient budget for custom software or know the convenience of open-source software are turning to alternatives like WooCommerce. WooCommerce is a free e-commerce software built on the WordPress infrastructure. WooCommerce, whose star is rising among e-commerce software day by day, has an advantage that other software does not have: Plugins. WordPress’s plugin-rich world also provides great advantages for WooCommerce. It is possible to find plugins on many different topics in WordPress. Marketing is one of them. In this article, we will talk about some marketing plugins that companies using WooCommerce can use in their marketing activities.

Mailchimp

Email marketing is still a type of marketing with high influence power. With this type of marketing that provides direct access to people’s email accounts, direct contact with the customer is possible. This is what Mailchimp does. Thanks to this plugin, through which you can transfer the email data of customers who have become members of the site through WooCommerce and send emails on various topics, you can contact the customer directly. Mailchimp, which has the ability to reduce spam mail likelihood and deliver more mail to the inbox, is one of the most widely used plugins in email marketing.

Google Analytics

When it comes to marketing, the importance of data increases even more. Where visitors visiting the website spend how much time and which page they visit the most can be seen with various measurement plugins. Google Analytics is one of them. Thanks to the Google Analytics plugin you can use on your WooCommerce-based e-commerce site, you can examine the behavior of your customers, draw a conclusion from the data, and arrange your strategies according to these conclusions.

Instagram

One of the most important areas that comes to mind when marketing is mentioned is social media. Instagram stands out in social media as well. Today, many people are selling through Instagram. If you have a WooCommerce-based e-commerce site, you will not have to upload products one by one to your Instagram account. Thanks to the Instagram plugin for WooCommerce, you can automatically share your products on your Instagram account. By having this plugin sold on the WooCommerce plugin site, you can connect your Instagram account to your e-commerce site. Thanks to this plugin, which you can use not only for product sharing but also for Instagram Shopping, you can increase your sales.

Pinterest

Pinterest, one of the important actors in social media, is especially effective in product photography and cataloging and is used by many people thanks to this feature. Thanks to the Pinterest plugin you will use for your WooCommerce-based e-commerce site, you can be present on this effective social media site with your products. With this plugin that provides Pinterest integration, you can add your products to your Pinterest account in panels in a short time. With this plugin sold on the WooCommerce plugin page, you can reach large audiences on Pinterest in a short time.

Ads on Google

Google Ads, one of Google’s most important tools, is a marketing tool preferred by many people worldwide. Google Ads, one of the most important tools for e-commerce sites, allows products to appear in Google searches. If you use a WooCommerce-based e-commerce site and advertise on Google, you can use the Ads on Google plugin for many operations such as keyword analysis and determining how products appear in Google searches. You can purchase this plugin sold on the WooCommerce plugin page.

Yoast WooCommerce SEO

Search engine optimization (SEO) is one of the most important marketing methods. With SEO, one of the methods preferred to appear in the top rankings in Google searches, it is possible to receive organic visitors without advertising. So how will a website become SEO compatible? This requires SEO knowledge and plugins must be used for SEO work. Yoast WooCommerce SEO is an effective SEO plugin that can be used for SEO work for WooCommerce-based sites. Yoast WooCommerce SEO, which can be downloaded and installed for free from the WordPress plugin page, also has paid options.

WPML

Many plugins or custom software are used for multilingual e-commerce sites. But if you are a WooCommerce user based on WordPress, you can own a multilingual e-commerce site with a small plugin. Thanks to WPML, you can publish your e-commerce site in the language you want. With the multilingual sales channel, which is a good marketing method, you can reach many customers within the country or abroad and increase your sales. You can own WPML by paying a one-time fee and switch your site to multilingual publishing.

WPForms

Forms, one of the most important topics in WordPress’s plugin world, is also a lifesaver for WooCommerce. You can use forms to stay in contact with customers, collect complaints, requests and demands, and obtain information from customers with various surveys. But which plugin will be needed for this? WPForms is a suitable plugin for exactly this job. Thanks to this form plugin that you can use to collect feedback from customers, you can create forms in a short time and place them in the relevant places on your site. You can keep customer services active by redirecting incoming answers to your email account.

In addition to the plugins we mentioned in this article, there are many more WooCommerce plugins that can be used in marketing. By installing the most suitable of these plugins, you can provide better service and increase your sales. WooCommerce, which stands one step ahead of competitors thanks to the plugin variety brought by WordPress’s flexible infrastructure, is used today by many e-commerce sites worldwide. If you are a WooCommerce user, reviewing these plugins will be a very good choice for you.

Abdullah Altunbaş

Content Writer

Netinternet Bilişim Teknolojileri A.Ş.'de teknik konularda liderlik yapıyorum. 15 yıldır bu alanda çalışıyorum ve özellikle sistem yönetimi, ağ teknolojileri ve yazılım geliştirme konularına odaklanıyorum.